📢 The Cost of Disengagement

Imagine a team meeting where few are really attentive. Some are on their cell phones, others are answering emails and, in the end, nothing that was discussed seems to really matter.

Especially in post-pandemic work, where hybrid working hours and face-to-face visits to customers are increasingly rare.

This scene is more common than it seems. A Gallup study revealed that only 21% of employees feel truly engaged at work.

The rest? It performs tasks mechanically, with no real connection to the company's objectives.

The result of this:

📉 Low productivity
🚪 Increased turnover
⚠️ Toxic
💡 organizational climate Lack of innovation and commitment

💥 Spoiler: THE PROBLEM IS NOT THE EMPLOYEE.

1️⃣ What is employee engagement?

Engagement goes far beyond being physically present at work. An engaged employee connects emotionally with the company, understands its mission, and feels that their work makes a difference.

With the entry of Generation Z into the market, this need for emotional connection with the company and its purpose intensifies.

The 3 pillars of engagement:

✅ Purpose – The employee understands how their work impacts the company's results.
✅ Recognition – Feels that you are valued for your contributions.
✅ Autonomy and development – You have the freedom to create and grow.

If your team doesn't have these factors, it's likely to be disconnected and unmotivated. And who knows, looking for another job. 😢

2️⃣ Why does engagement matter?

Companies with a high level of engagement are 23% more profitable (Source: Gallup). This happens because motivated employees:

🔹 Produce more and with higher quality.
🔹 They bring innovative ideas and commit to results.
🔹 They stay longer in the company, reducing turnover costs.

On the other hand, a lack of engagement costs global companies trillions of dollars annually.

3️⃣ How to increase engagement in your company?

Now that you understand the impact of engagement, here are practical steps to increase your team's motivation:

✅ 1. Align purpose and values

Clearly show how each person's work impacts the company's objectives. People work best when they feel like they're part of something bigger.

✅ 2. Invest in ongoing recognition

Lack of recognition is one of the leading causes of disengagement. Creating a structured recognition program increases motivation and reinforces positive behaviors.

✅ 3. Create an environment of constant feedback

Regular feedback helps employees know if they are on the right track and where they can improve. The key is to create a culture where feedback comes naturally, and not just in formal reviews.

✅ 4. Offer growth and autonomy

Engaged employees want to grow. Give space for learning, autonomy for decisions, and involvement in challenging projects.

✅ 5. Bet on technology to strengthen organizational culture

Platforms like YouDeserve help create a dynamic environment, where recognition and connection between employees happen spontaneously and strategically.

🎯 Conclusion: Engagement as a competitive advantage

In an increasingly competitive market, having an engaged team is what differentiates ordinary companies from high-impact companies.

🛑 Products and services are easily replicable, but a strong culture with engaged employees is not!

💡 If your company wants to grow sustainably, engagement needs to be a priority!

📢 How do you engage your team today?