Well-being and Engagement: why HR needs to lead this transformation

Our focus at YouDeserve is to work on employee engagement, and one of the big factors of engagement is well-being.

A topic that is on the rise, mainly due to the update of NR-1, which we have already talked about in another article here:

👉 How Psychosocial Risk Management Is Becoming Law – and Why Your Company Needs to Act Now https://www.youdeserve.today/blog/details/nr-1-gestao-riscos-psicossociais-lei-por-que-agir-agora).

The recently released Wellhub(https://wellhub.com/) study makes it clear that well-being is directly linked to company results, and is recognized by most CEOs.

What was once considered an "extra benefit" is now an essential part of companies' strategy. Corporate wellness has gone from being a luxury to a competitive advantage—and HR needs to lead this transformation.

📊 Key findings of the study

• 89% of employees would only apply for jobs at companies that prioritize well-being.

• 77% of CEOs believe their team's mental well-being has improved, but only 33% of employees agree.

• 97% of CEOs say that well-being has increased productivity.

• More than half of CEOs say well-being is as important as salary.

The survey shows a clear reality: there is a chasm between what leaders believe they are offering and what employees actually feel.

🚨 The risk of disconnection

When well-being is treated only as a discourse and not as a consistent practice, the impacts are serious:

• Drop in team confidence

• Increased turnover

• Reduced engagement and productivity

👉 In other words: it is not enough to say that you care – you need to show, measure and support it with actions.

🔎 What changes in 2025?

1. Personalization is no longer a luxury, it's a necessity

41% of CEOs believe that the future of well-being lies in personalized solutions.

Employees want actions that make sense for their lifestyle, routine, and journey.

2. Flexibility as a pillar of well-being

More than half of the leaders point to flexible working hours as the main factor.

Without time, there is no mental health.

3. Wellbeing as a retention and productivity strategy

73% of CEOs report that well-being improves retention, and 67% see a reduction in absenteeism.

It is no longer about taking care of only the emotional, but also the financial of the company.

💡 How YouDeserve helps in this scenario

At YouDeserve, we understand that wellness and recognition go hand in hand.

We offer solutions to make this part of the routine:

• Peer recognition: employees recognize positive actions among themselves, with a direct impact on motivation and culture.

• Scoring system with virtual currencies: allows the construction of continuous appreciation programs.

• Catalog with more than 200 rewards: including benefits for mental health and emotional well-being.

• Flexibility in the exchange of benefits: the employee chooses what makes the most sense for him.

📌 Conclusion

Wellness is no longer a future bet.

It is the gift of companies that want to retain talent, increase performance and build sustainable cultures.

If you're still treating wellness as "extra," you're overdue.

With the right support, your company can turn care into strategy.